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Opening Night Reception July 8 Sessions and Closing Reception July 9

A Practical, Case-Focused Day Of Trucking Litigation Strategy

Big Rig Boot Camp is built around the most common—and most valuable—types of trucking cases plaintiff attorneys encounter. The program emphasizes practical rules, real-world application, and live demonstration rather than theory or academic discussion.

The Boot Camp Experience

Strategy. Evidence. Case Value.

Big Rig Boot Camp is structured to help attorneys and support staff understand, build, and litigate trucking cases more effectively—from early investigation through settlement or trial.
  1. 9:30 AM 10:00 AM

    Why the World Needs Trucking Lawyers

    Truck crash litigation is not just “car wreck law with bigger vehicles.” It is a specialized, regulation-driven practice area where the stakes, the science, and the strategy are fundamentally different. This opening session lays out the foundation for understanding why trucking cases demand a higher level of investigation, regulatory knowledge, and trial preparation.

    Attorneys will gain insight into the federal and industry safety frameworks that govern motor carriers and how those rules establish powerful standards of care. More importantly, you will learn how to translate regulatory violations into compelling liability arguments that resonate with judges and juries.

    Whether you are new to trucking litigation or looking to sharpen your strategic lens, this session sets the stage for the entire Bootcamp and reveals why trucking cases remain one of the most impactful opportunities for plaintiff lawyers to drive safer highways and obtain life-changing results for clients.

  2. 10:00 AM 10:45 AM

    Framing the Truck Case

    Winning trucking cases begins long before trial, it begins with how the case is framed from day one. This session dives into the art and science of building a trucking case narrative that positions liability, corporate responsibility, and safety failures at the center of your theory.

    You will explore how to integrate regulatory violations, industry standards, and key causes of action into a cohesive litigation strategy. Attendees will also learn practical techniques for sequencing evidence and presenting complex trucking regulations in a way that is persuasive and understandable to juries.

    Discover how the strongest trucking verdicts are built through deliberate case framing that influences every stage of litigation, from discovery to deposition to closing argument.

  3. 11:00 AM 11:30 AM

    Hit the Ground Running: What You Must Do in the First 24 Hours of Every Trucking Case

    The first 24 hours of a trucking case can determine whether critical evidence is preserved or permanently lost. This highly practical session walks attorneys through the urgent steps required to protect and secure the evidence that often decides liability and damages.

    You will learn when and how to deploy experts, coordinate inspections, preserve electronic data, and leverage legal tools such as preservation letters and temporary restraining orders. The session will also cover powerful but often overlooked evidence sources, including government databases, public records requests, and FOIA strategies.

    Attendees will leave with a tactical roadmap designed to help them immediately elevate case value and prevent defense teams from gaining early advantages.

  4. 11:30 AM 12:00 PM

    Cross-Examining the Truck Driver

    A trucking case frequently hinges on the credibility and accountability of the professional driver. This session focuses on proven strategies for conducting effective cross-examinations that establish safety standards, reveal regulatory violations, and expose unsafe driving decisions.

    Using real video examples, attendees will see how skilled cross-examination can transform technical regulatory failures into clear and compelling jury themes. This session will provide practical approaches for controlling the witness and extracting testimony that strengthens liability and damages arguments.

  5. 12:45 PM 1:15 PM

    Healthy, Wealthy, and Wise: Building a Mindset for Sustainable Success

    Success in high-stakes litigation requires more than legal knowledge, it requires resilience, discipline, and mental clarity. This powerful and candid session explores how mindset, mental health awareness, and personal wellness directly impact professional performance and long-term career sustainability.

    Drawing from personal experience, Michael Cowen will discuss how mindfulness practices, therapy, and intentional mindset development have enhanced trial performance, client relationships, and overall well-being. Attorneys will gain practical strategies to combat burnout, manage stress, and build habits that foster both professional success and personal fulfillment.

  6. 1:15 PM 2:00 PM

    How to Settle a Case for Over $20 Million

    What separates ordinary settlements from extraordinary ones? This session pulls back the curtain on the litigation, negotiation, and valuation strategies used to resolve recent trucking cases exceeding $20 million.

    Attendees will learn how to build settlement leverage through strategic discovery, expert development, focus group utilization, and data-driven case valuation. The session also explores how insurance carriers evaluate catastrophic trucking claims and how plaintiff attorneys can strategically influence those evaluations.

    This behind-the-scenes look at high-value case resolution provides actionable techniques for increasing settlement value and negotiation effectiveness.

  7. 2:00 PM 2:30 PM

    Cross-Examining the Company Representative

    Corporate representatives, safety directors, dispatchers, and supervisors often hold the key to establishing systemic safety failures. This session teaches attorneys how to effectively depose and cross-examine corporate witnesses to expose company policies, training failures, and profit-driven safety compromises.

    Attendees will learn the legal framework governing corporate representative testimony and see real examples demonstrating how these witnesses can establish liability at the company level. The session focuses on turning corporate testimony into compelling evidence that shifts responsibility from individual driver error to corporate negligence.

  8. 2:30 PM 3:00 PM

    The Top 10 Safety Rules Every Trucking Lawyer Must Know

    Mastering trucking litigation requires fluency in the safety rules that govern the industry. This session breaks down the most powerful and frequently violated safety regulations and industry standards, including critical Federal Motor Carrier Safety Regulations and key government safety manuals.

    Attendees will learn how to introduce these rules into evidence, establish their authority, and use them to strengthen negligence arguments. The session also provides guidance on evidentiary strategies, including the use of learned treatise exceptions and other tools that allow attorneys to present authoritative safety materials to juries.

  9. 3:15 PM 3:45 PM

    Don’t Let Them Fool You: Essential Trucking Documents Every Case Requires

    Trucking companies are required to maintain extensive safety and operational records, but many attorneys never receive or fully utilize these critical documents. This session identifies the most important documents motor carriers must maintain and explains how those records can uncover safety violations, negligent hiring, and systemic company failures.

    Attendees will also learn the regulatory retention requirements for trucking documents and strategies to prevent evidence destruction. This session equips attorneys with practical tools to demand, preserve, and leverage the documents that often become the backbone of successful trucking cases.

  10. 3:45 PM 4:05 PM

    Obtaining Effective and Legally Sufficient Testimony from Treating Doctors

    Medical testimony can make or break catastrophic injury cases. This session focuses on ensuring treating doctors provide testimony that satisfies evidentiary standards while clearly establishing causation, damages, and future care needs.

    Attendees will learn how to establish physician qualifications, build reliable opinion foundations, properly introduce medical billing evidence, and present compelling testimony regarding both economic and non-economic damages. The session also addresses disclosure requirements and strategies for preparing treating doctors to provide powerful and admissible testimony.

  11. 4:05 PM 4:30 PM

    Live Demonstration: Direct Examination of a Treating Doctor

    Seeing effective medical testimony in action provides insights that no outline can deliver. This live demonstration showcases how to present treating doctor testimony that is persuasive, understandable, and legally sound.

    Michael Cowen will explain the underlying trial strategy and then conduct a live direct examination with a doctor. Attendees will learn how to simplify complex medical concepts, utilize visual aids effectively, and build testimony that supports both liability and damages themes.

  12. 4:30 PM 5:00 PM

    Trying the Truck Crash Case: Lessons from Recent Trials

    This closing session brings together the strategies and techniques discussed throughout the Bootcamp by examining real-world trial experiences. Michael Cowen will share lessons learned from recent trucking trials, including how to handle contested liability, sequence evidence, and deliver compelling negligence arguments.

    Attendees will gain practical insights into trial decision-making, jury persuasion, and courtroom storytelling, providing a roadmap for confidently taking trucking cases to verdict.

  13. Friday, July 10 Cowen Rodriguez Peacock Office, San Antonio

    Advanced Strategy Intensive Workshop

    Take your learning beyond the seminar. Turbo Charge Your Case is a limited-seat, partner-led implementation workshop for attorneys actively handling trucking cases. Bring a real case and work directly with Michael Cowen to refine strategy, identify key regulations, and build a tactical litigation roadmap. This is not passive learning — it’s hands-on case development designed to accelerate momentum and strengthen case value.

  1. Wednesday, July 8 Kimpton Hotel

    Opening Event

    Join fellow plaintiff attorneys and legal staff for a hosted opening reception at the Kimpton Hotel, designed to foster meaningful conversation ahead of the day’s programming. This informal setting provides an opportunity to connect with peers, share perspectives, and set the stage for a focused day of learning.

     

  2. 10:45 AM 11:00 AM

    Morning Boost

    Take a short break to refuel, recharge, and connect before we dive back into trucking case strategy.

  3. 12:00 PM 12:45 PM

    It's Lunch Time

    Enjoy lunch with fellow attendees, speakers, and sponsors. This is a great time to continue conversations from the morning sessions, ask questions, and connect with attorneys handling trucking cases across the country

  4. 3:00 PM 3:45 PM

    Afternoon Recharge

    Recharge, connect, and we’ll resume shortly.

  5. 5:00 PM 7:00 PM

    Closing Network Reception

    Wrap up Big Rig Boot Camp with a relaxed networking reception following the final session. Continue discussions sparked throughout the day, exchange insights, and build professional relationships with attorneys and legal staff navigating similar trucking litigation challenges.